Shane Menu

For your starter I have whipped up a delicious
Branding project made with the finest ingredients.
My chef de partie and I created an elegent Irish
Whiskey brand named after Irish Goddess, Eriu.

Time | 4 Weeks

Client | Bord Bia

My Rating | 8/10

Final Outcome |

Packaging & Type Design |

Once we had designed our very own sans serif
typeface ‘Eriu Sans’, we began to produce designs
for the finalised bottle and packaging for the brand.

Poster Design |

We designed a set of posters in augmented reality
that referenced various social movements in Ireland
in order to attract a younger, more diverse audience.

Brand Guidelines |

We designed a guideline booklet for the
brand that included our visual references,
type scale, colour schemes and more.

Process

Click + to see my design
process for this project.
Ingredients |

Typeface Design
Image Making
Product Design
Motion Graphics

Idea Generation |

Jim Fitzpatrick | ‘Eriu, Goddess of the Tuatha Dé Danann’, 1976.
During the concept phase we found the story of eponymous
Goddess of Ireland, Eriu. She was known for being a modern
personification of Ireland, who stood for energy and renewal.

Secondary Research |

Explicit Studio | ‘Beaujolais Nouveau’, 2017.
Alex Slobzheninov | ‘Agrandir’, 2018.
Jim Fitzpatrick | ‘Chinatown’, 1976.
We wanted to create a modern visual language for
the brand that succesfully represented Eriu's energetic
character and attracted a new, younger audience.

Primary Response |

By identifying commanlities in old Celtic Type
we were able to manipulate the forms and begin
to create our very own sans serif, ‘Eriu Sans’.
Shall we move onto Mains?
Shane Menu

For your starter I have
whipped up a delicious
Branding project made
with the finest ingredients.
My chef de partie and I
created an elegent Irish
Whiskey brand named
after Irish Goddess, Eriu.

Time | 8 Weeks

Client | Bord Bia

Scroll for Final Outcome and Process
Final Outcome |

Packaging Design |

Once we had designed our own typeface
‘Eriu Sans’, we began to produce designs
for the bottle and packaging for the brand.

Poster Design |

We designed a set of posters in AR (augmented reality) that referenced
various social movements in Ireland.

Brand Guidelines |

We designed a guideline booklet for
the brand that included our sources,
type scale, colour schemes and more.

Process

Click + to see my design
process for this project.

Idea Generation |

Jim Fitzpatrick | ‘Eriu, Goddess of the Tuatha
Dé Danann’, 1976.

During the concept phase we found the
story of eponymous Goddess of Ireland,
Eriu, who stood for energy and renewal.

Secondary Research |

Explicit Studio | ‘Beaujolais Nouveau’, 2017.
Alex Slobzheninov | ‘Agrandir’, 2018.
Jim Fitzpatrick | ‘Chinatown’, 1976.
We wanted to create a visual language
for the brand that succesfully represented
Eriu's energetic

Primary Response |

We identified commanlities in old Celtic
Type, manipulated the forms and begin to create our very own sans serif, ‘Eriu Sans’.
Shall we move onto Mains?
​